Why buy KUKA?

　　The beauty of the group releases announcement to say: "June 28, 24, KUKA Germany a group of supervisors and to reach consensus on the implementation of the management committee, recommended KUKA group shareholders accept the offer. Midea Group instead of signing control protocol, is also preparing to entered into isolation Prevention Protocol commitment for confidentiality KUKA group of commercial secrets and customer data, even made it clear that will not promote the existing global employee number change, the base closure or have any move."

　　With such harsh conditions, why the United States but also the acquisition of KUKA? First of all, from the strategic point of view, KUKA has helped to enhance beauty intelligent manufacturing level and the development of smart home, the company to realize the upgrading of the manufacturing strength. At the same time, KUKA and beauty of the combination can complement each other, together develop include industrial robots, service robots, multi robot domain market. Finally, KUKA group Ruishi grid operations can assist the beauty of group development of third-party logistics business, improve the United States' layout in the logistics field. In summary, KUKA three business areas and beauty of the overall strategic layout is very fit, the acquisition of KUKA can maximize the Accelerate the development and improvement of the strategic layout of the United States in the long term.

　　Chinese enterprises to take off with foreign giants

　　In contrast, the process of China's industrial machinery, selection of merger and acquisition of foreign enterprises technical support to expand the scale of development, and enhance the brand competitiveness of enterprises are not uncommon, Sino German nock early in 1997 imported advanced technology from Germany, successfully developed the first forklift attachments. German nock technical director, said: "at that time China forklift belongs to industry in the germination period, occupied by foreign brands occupy an important market, domestic technology development ability is weak, we choose the introduction of foreign technology, one is can hope for a short period of time to learn foreign rich development experience and access to relevant technical support. Second, the two sides can obtain the better resource. In China, a total of With force, promote handling logistics industry technology development, achieve a win-win mode. "From this point of view, mergers and acquisitions at home and abroad with independent intellectual property rights, strong R & D team, become domestic enterprises to the rapid increase of scale, rapid completion of the important way of international business layout size, Chinese enterprises with foreign giants fly is an opportunity and a challenge.

　　KUKA Germany has the world's leading technology and advanced robot technology, and in the case of the acquisition, some German and European officials behave very worried, they do not want the key technology into the hand of our Chinese people, so the group of the United States to eliminate their anxiety, said after the completion of the acquisition, KUKA group still maintained its brand, financing strategy of independence, also promised to support KUKA further expand China market and industrial 4.0 business. No doubt, KUKA group in the acquisition became the biggest winner, obtained the development funds, and access to the United States' distribution in China, supply chain network, successfully entered the The vast Chinese market.

　　In spite of profound reflection of Sino German

　　Today, China has become the global consumption is a big country, foreign companies are competing to enter, only to divide a cup of a thick soup. In domestic logistics handling equipment industry, German Nuoke always keep the spirit of independent innovation, set up R & D center in the world, over the years, has been with the brand image of professional technology by the recognition and trust of customers at home and abroad. German nock seen in the acquisition, Chinese enterprise wants to become a manufacturing power, only rely on the money to buy technology is not a permanent solution, enterprises must strengthen the ability of independent innovation, in this way we may walk slowly, to go through countless painstaking efforts, but we understand that rely on the industrial Spirit, relying on patented technology, Chinese enterprises in the global market based, to build their own brand, we will become the biggest winner in the future.